- Jawline Treatment with Hyaluronic Acid
- Chin Augmentation for Harmonious Facial Features
- Lip Augmentation
- The Russian Lips (Doll-Lips) Technique with Hyaluronic Acid
- Effective Non-Surgical Rhinoplasty: Hyaluronic Acid Application
- Hyaluronic Acid Injection for Nasolabial Folds
- Remove Dark Circles, Tear Troughs & Eye Bags
- Cheek Augmentation – Cheekbone Injections
Aesthetiqua: the Evolution of a Leading Aesthetics Company
Aesthetiqua’s journey from local provider to industry leader through strategic name changes and expansion.
From Rhein-Neckar Aesthetics to Aesthetiqua: A Strategic Brand Evolution
Discover the fascinating evolution of Aesthetiqua, from its humble beginnings as Rhein-Neckar Aesthetics to a leading company through clever name changes and geographical expansion.
1
2020 -2021
The Early Days as Rhein-Neckar Aesthetics
The history of Aesthetiqua, now a leading aesthetics company, begins under the name Rhein-Neckar Aesthetics in St. Leon Rot. Originally, this practice was firmly rooted in the Rhein-Neckar district, which also gave it its name. The focus was on high-quality aesthetic treatments that appealed to the local audience and built a solid customer base.
2
2021-2023
The First Name Change: Transition to Skin Concept
With the expansion and opening of a new location in Pforzheim, which was geographically outside the original Rhein-Neckar district, the company faced a challenge. To ensure a consistent brand identity across different regions, they decided to rename it Skin Concept. This step symbolized not only geographical expansion but also a broader alignment of the service offering.
3
The Transformation into a GmbH and the Final Naming Aesthetiqua
After two successful years under the name Skin Concept, a strategic conversion into a GmbH took place. This change was a sign of the company's growth and professionalization. The conversion was accompanied by another name change to Aesthetiqua, which now represents the final and lasting brand identity. Aesthetiqua reflects the essence of the company: high-quality aesthetics and individual concepts for beauty care.
1
2020 -2021
The Early Days as Rhein-Neckar Aesthetics
The history of Aesthetiqua, now a leading aesthetics company, begins under the name Rhein-Neckar Aesthetics in St. Leon Rot. Originally, this practice was firmly rooted in the Rhein-Neckar district, which also gave it its name. The focus was on high-quality aesthetic treatments that appealed to the local audience and built a solid customer base.
2
2021-2023
The First Name Change: Transition to Skin Concept
With the expansion and opening of a new location in Pforzheim, which was geographically outside the original Rhein-Neckar district, the company faced a challenge. To ensure a consistent brand identity across different regions, they decided to rename it Skin Concept. This step symbolized not only geographical expansion but also a broader alignment of the service offering.
3
The Transformation into a GmbH and the Final Naming Aesthetiqua
After two successful years under the name Skin Concept, a strategic conversion into a GmbH took place. This change was a sign of the company's growth and professionalization. The conversion was accompanied by another name change to Aesthetiqua, which now represents the final and lasting brand identity. Aesthetiqua reflects the essence of the company: high-quality aesthetics and individual concepts for beauty care.
Expansion and Locations
Today, Aesthetiqua is represented at five locations: St. Leon Rot, Pforzheim, Heidelberg, Mannheim, Karlsruhe, and Kaiserslautern. Each location reflects the philosophy of quality and excellent customer contact that distinguishes the company. The multi-location strategy enables Aesthetiqua to reach a broader customer base and increase the availability of its services.
Why a Name Change? The Strategic Importance
The steps from Rhein-Neckar Aesthetics to Skin Concept and finally to Aesthetiqua were crucial for repositioning the brand and supporting company growth. Each new name marked an important development step and helped to realign the company both regionally and in terms of its service portfolio.
The Aesthetiqua Team
ROMAN KLEFENZ, MBA
Managing Director
Lip Augmentation
The Russian Lips (Doll-Lips) Technique
Effective Non-Surgical Rhinoplasty
Cheek Augmentation – Cheekbone Injections
Remove Dark Circles, Tear Troughs & Eye Bags
Chin Augmentation
Jawline Treatment
Nasolabial Folds
Remove Forehead Wrinkles
Remove Frown Lines
Remove Crow’s Feet
Reduce Neck Wrinkles
Lip Flip with Botox®
Remove Bunny Lines
Botox® Treatment against Sweating
Botox® for Teeth Grinding
Tattoo Removal with Laser
Remove Permanent Makeup
Permanent Laser Hair Removal
Fat-Away Injection
Hylase | Dissolve Hyaluronic Acid
Polynucleotide Treatment | PhilArt